Do you have an interview suit?

Do you have an interview suit?  It doesn’t do much good hanging in your closet.

A LinkedIn Profile is like your interview suit – it shows what you want a potential employer to see about you.  It is (or should be) much more comprehensive than a resume (an ad for an interview about how you can solve that hiring manager’s problem).  And it needs to be filled with the words that convey your abilities, expertise, skills, etc.  In real English language sentences that talk about the problem you were hired to solve, what you did and the consequences of your actions.

These treasure words need to be in your headline as well – not merely the last title some company gave you.  But the answer to the question, “Who is Your Name?”  Ah, yes, she is the one who…….

Your profile needs to be updated every year, even if you are not looking for a job this year.  But it is now 2018.  Do you want your current job forever?

If I can be of any help to you, please do book a call to talk


networking, follow up and email (signatures.)


Bioscience Job Search Steps

What is a resume?

Your Resume is NOT About You

Do You Use These Alternatives to Your Resume?

Do You REALLY Need a Resume for EVERY Job???

Do You REALLY Need a Resume for EVERY Job??? 

Do you hate having to write a new resume for every job?

I’m sure that you have heard that you need a resume tailored to every job you apply for.

But “Why?” you ask.  Because your resume is not really all about you.  It is about how you can help that particular company.

“But”, you say, “That is so much work!” It doesn’t have to be.  

Let’s look at this a bit more: A resume is not your memoir.  It is not your whole life on 2 pages.  Even a CV is not everything you have ever done.  You are so very much more than what goes in either of these.

So what exactly is a resume?  

A resume is an advertisement, written for a very small and specific audience about how you can solve their particular problem.  

Does every company have, or think they have, the same problem? Of course not!  Or, at least, they would never admit it.

Does your experience apply to more than one company? Of course it does!  But you need to make it fall off the top half of the first page as the solution to their problem!

Don’t pile your skills and expertise on the hiring manager’s desk like a pile of Legos™ and ask what he would like to build with it.  He needs someone who can “hit the ground running”.  And he wants to know that you have dealt with problems like his.   

What questions do you have about your resume?  Join us for free open office hours and ask your questions there

Or schedule a private consulting session

 How Many Applicants Get Interviewed? Will You?

Your Resume is NOT About You

Do you know how many kinds of interviews there are?

Are you using the right keywords?

Are your keywords in your profiles too high-level to attract the right recruiters and hiring managers?  Too specific for them to see where you fit?  

Have you told dragon-slaying stories about the wrong dragons?  Or worse yet, just listed your skills?  Are you displaying your expertise for the virtuosos or talking in words the HR team and the hiring manager can understand?

Or are you just waiting for the fairy job mother to drop a job in your lap since you took the time to put your name on LinkedIn?

Download the LinkedIn Profile Checklist (click on the picture of the clipboard at the upper right) and spend a few minutes doing it right!

Are you visible online?

Why Dragon-Slaying Stories?

I’ve been looking for red, fire-breathing dragon-slaying stories this week.

knight fighting dragon

I’ve been looking at, scanning, even reading a lot of LinkedIn Profiles this week.  I’m searching for very specific people with very specific skills.  I have to guess if they have them.  Do the process engineers know FACS?  Can they do process development in a viral vector space?  Or are they developing the processes for Wurster Fluid Coating of tablets? 

Even if they have the keywords somewhere on their LinkedIn Profile or in their LabRoots Profile, what have they really done with these keywords?  What problems have they solved?  What were the results?  How long did it take? 

I actually am not fond of fishing – way too much waiting and hoping.  I’d really rather track down my quarry and present the opportunity to the right people. 

If your profiles don’t have the right words and stories, how can someone offer you a job that actually fits your skills and desires? 

Job search and hiring are broken.  You can heal yours by using the right words in the right dragon-slaying stories. 

If you don’t know the difference between FACS and Wurster, I don’t currently have a job for you.  Even if you do, what have you done with that knowledge? 

All jobs are like this.  There are no “any” jobs (as in “I just want a job, any job!”)!  And you are unique.  You have skills, expertise, experience.  No one else has that complex of software, process, training, education, etc.  You have the solutions to specific problems in your head.  And there are some problems that you have solved that you never want to see again!  Show us what you have done!  Tell us your dragon-slaying stories!  (Just not the ones you never want to see again!)

If you want to learn how to find your own, particular, keywords, HERE and we will discuss how to find yours

Resumes Profiles Keywords – did you miss it?

Re-recording of Resumes Profiles Keywords

We had a great time talking about Resumes Profiles Keywords, but I mangled the tech.  So this is a re-recording, unfortunately without the delightful conversation.  

We had questions about LinkedIn Headlines and how personal to make your LI Profile, about how to move from academia to industry, and more.  Please put yours questions here and I will get them answered asap!

How many Profiles do you have?


You MUST have a LinkedIn Profile and I hope that you have optimized it for networking.

(if not, get this complimentary check list and see if you have.)  This is the premier social network for business networking, including job search or recruiting. 

But you have many more profiles. 

Google Plus

If you have a email address, you have a free G+ Profile.  Open your Google search page on your browser and look for the +YourName.  Click there and take a look at your free real estate on Google+.  What do you think about it?  Does it look like an empty field with crickets and no humans?  Let’s change that!

Do you speak German? 

Try Xing!

Industry Groups

Do you belong to any industry groups?  RAPSDIA? LES?  You have profiles there as well. 

Most of the places you have a login and a password you also have a profile

How do you want to be seen (and found by recruiters and hiring managers)?  Each of these social sites has a different niche, with different people looking at you, connecting with you and which you can connect with. 


Facebook is another.  Be careful how you use it.  How are you seen on your Wall?  Do you use FB for socializing?  Politics? Religion?  Only you can decide how you want to be seen anywhere online.


How are you seen on Twitter?  Do you have a professional Twitter Profile?  You can have more than one.  If you think that the one you are currently using is less than professional, start a new one!

What other real estate do you have online?  The more consistent you are over all of your urls/sites/profiles, the more likely you are to be found by the right people. 

This is one step in building your personal brand. 

Join us on Wednesdays to ask your questions about what to say on each one

Or schedule a private coaching session

What is a Keyword?


Job and key concept

Job and key concept




  1. A word that serves as a key, as to the meaning of another word, a sentence, passage, or the like.
  2. A word used to encipher or decipher a cryptogram, as a pattern for a transposition procedure or the basis for a complex substitution.
  3. Also called catchwordLibrary Science. A significant or memorable word or term in the title, abstract, or text of a document or other item being indexed, used as the index entry.
  4. Digital Technology. a word used to classify or organize digital content, or to facilitate an online search for information: Search the database for the keyword “Ireland.”.


The internet, search engines and Applicant Tracking Systems (where the resumes and applications go when you apply for a job online) all use keywords to sort all that data. 


Your keywords are the words in your online profiles, your resume, your background and future that serve as a key to the meaning of the work you have done and will do.  They are also the words that will help a hiring manager, or recruiter, decipher what you can actually do and how you would fit into the company.  AND, if they are the correct ones, they are the words that the computer will use to allow you to pass through the “Black Hole” of the ATS.


Remember that lingo in one company may not match the lingo in another so remember to look for synonyms.  If you have a cross-industry job (accounting, HR, etc.) remember that different industries may also have different lingo.


You will use “your” keywords whenever you look for a new job or enroll in a new online networking group.  The people in your “tribe” (as Seth Grodin says) will use the same keywords.  People who don’t will not understand you as well. 


Your keywords will describe your skills, expertise, and tasks.  You will use them to describe the software and equipment you use.  If you are an expert in one kind of equipment, you will be a better fit at companies that use that equipment than you would be at companies that use the competitor’s equipment but a better fit than someone who doesn’t know how to use either. 


You should have your keywords somewhere on your computer or in a notebook so that you don’t have to recreate the wheel every time.  You will need to add to it, reorder the list (by what you want to do next or never again), take some things off that you haven’t done for so long that they are outdated.  But you won’t have to try to think it up fresh every time. 


You will use these words over and over in Summaries of what you do, in “dragon-slaying stories” of your accomplishments, in conversations with networking partners, in interviews.  These are “your” words.  The people who share them with you are “your tribe”.  And many will become your friends – the people who “get” you. 



It’s not what you know, it’s who you know – NOT

In fact it is not even who you know, it is who knows you! And your skills and experience.

How can you be known?  How do you want to be known?  Who do you want to know you? 

No one can hire you if they don’t know who you are.  There are an estimated 7+Billion people in the world today.  Neither you nor the manager at the company you want to work for can know all of them.  Neither of you want to. 

We all have our “tribe”, our inner and outer circles.

As you move through your life, many people know you and you have met even more.  It is unlikely that your closest circle has a job for you.  If someone did, you would have it already.  The next circle of who you know also probably doesn’t have a job for you although these are the ones we usually think of when we talk about networking to get a job.  It is the people you don’t know who have the jobs.  And even when you do your research and figure out who they are, they don’t know you (yet).

How can you be known?  It used to be that a generic resume was all it took.  Or perhaps having your name dropped by someone in the company.  Or being the hiring manager’s neighbor or his son’s friend. Now we have to be sharper. who you know who knows you? what is your calling card?

LinkedIn is your new “generic resume” and your G+ hover card is your new “calling card”, those 1700’s precursors of business cards that people left at the door when they went visiting.  People will look you up.  You have to have these profiles. 

How are you presenting yourself on all of your social media profiles? 

But that is not enough.  How many of those 7 Billion people also want the job you want?  How can you move from the hiring managers’ ocean of “complete strangers” to their circle of “I’ve heard of him/her”? 

Just sending a generic resume is not good enough. How can you expect them to find you (when they don’t know your name) out there in the social media ocean is like putting a note in a bottle to get rescued from that island Tom Hanks was shipwrecked on. 

Need help writing your profile? Book a short coaching session!

Check out the Free LinkedIn Bioscience Checklist or book a review of your Profile

revised 4/20/17