How Recruiters use Your LinkedIn Profile to Screen People Out or In

LinkedIn Headlines 600x250

LinkedIn Profiles are the “low hanging fruit” of internet recruiting search.  


I use LinkedIn’s advanced people search to find people who have the keywords I’m looking for in their profile.  This starts with title and department but also includes education, keywords specific to this job, etc.

  • Be sure that your keywords are “optimized”
  • Spelling and grammar count

I search for these people and others on the LinkedIn Groups that high achievers in this field might post in.  I read their comments and postings to see if they can present information in a cogent and clear way.

If I feel that I have a good list of all the people whom I’m looking for, then and only then, will I contact each one to ask for a fresh resume – I send or tell them what we are looking for, see if they might be interested and ask for that résumé.  It needs to be a fresh resume, highlighting the things that my client needs to have done, not a generic one sent to the world, and certainly not “did you see my LinkedIn Profile? That’s it.”

This is pretty simple, but the implications for the job seeker are:

Have a picture – most professionals do and it needs to be professional, not you and your sweetie (especially if you have one of those names that could be either male or female) or you on that mountain in the distance, or you in your swimming suit on the beach.  A “head shot”!  Even if it is a selfie.

Use the Headline space to highlight what you do – most use it for their current title (although you would be surprised at how many people don’t change that when they move to a different job!)  There are places for your current and previous titles further down, so use this to tell us what makes you attractive for the job you want. Complete this sentence: “Oh, s/he is the one who…..”

Use the Summary to tell people more about what you are interested in.  Many people just plop in a résumé.  This is a different space where you can tell potential employers (and co-workers, current employer, various business friends, your old college pals, etc.) what you like about your current job and what you do, what you are passionate about and how that shows up in your job.  You can demystify your title, speak in plain language or use the jargon of your specialty.   Don’t waste the space by just duplicating your résumé!  You can also put your email address here  (or in Advice to Contact) so that recruiters and hiring managers you are not currently connected with can get in touch with you.

Fill out Specialties, Skills and Experience – These are those very important key words and using them will allow recruiters to find you faster.  You should ask your connections to endorse your Skills and Experience – thus providing social proof that you actually have these. Remember to endorse them for the Skills they want.

Give and get some narrative Recommendations as well.  This should be people you have worked with: former bosses, former co-workers, former employees as well as vendors and clients.

Did you know that the sections of the Profile can be moved around? 

Drag the sections that are most pertinent to the places that you want them.

Did you know that you can add all kinds of things to each section?

You can post documents that you want to publicize – perhaps a report that shows what you can do?  Your publications list? Etc. You can connect your Blog if you have one,  SlideShare PowerPoint presentations,  your website,  a poll you want to run, events you are attending or hosting.

Whom do you want to attract?  Don’t just be a blank – fill it in!

And let me know so I can look at it!


May you find your next career step soon!





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