Is Your LinkedIn Profile a Dud?

Most jobs are filled by personal networking.

https://biosciencejobkit.com/is-your-linkedin-profile-a-dud/But if you want a recruiter to call you, we have to know that you exist.  Make it easy for us – Fill out your LinkedIn Profile! Recruiters are on LinkedIn every day. Even if you are not now looking for a job, keep your profile current. Since most jobs last only about 5 years these days, having a LinkedIn profile is essential.

keywords for job search

Job and key concept

Recruiters search by keywords.  Some of those are job titles at particular companies.  Some are by industry and title.  Many are by keywords, skills and expertise. 

You need to:

Have a professional head shot – It can be taken by a friend on a cell phone camera, but it needs to be of you, in a professional outfit, hair combed, and a smile on your face.  Think – this is the first impression.  How do you want to be perceived?  First impressions count.

Your headline section does not need to be your current or last title, but it should contain your most descriptive keyword, one that the general public would understand.  Don’t look desperate; don’t use this to say “looking”.  

Your summary is where you can shine, show what you like to do and use those keywords.  Use them naturally, don’t spam by repeating the keyword multiple times in a row.  Remember that you are writing to create a professional impression.

Knowing your keywords can be a challenge, especially if you are staring at a blank screen and trying to capture them out of thin air. Click here for some suggestions

Your experience is proof that you can do the things you have described in your summary.  Use the space.  Use keywords and, if you can, use numbers – for example, “managed 6 people doing (keyword)”.  Avoid passive verbs, use active ones

If you choose to use the Skills and Expertise section (and I encourage you to do so), ask your first degree connections to endorse you for those skills that you want to highlight and which they know that you have – the person that worked at the next bench will know that you can do PCR (or whatever) but a recruiter will only know that you said you could. 

The more you can complete your profile, the more people will know you.  You want a job that suits you, not one that requires you to do only the things you don’t like to do.  Use your LinkedIn Profile to showcase your interests as well as your skills.

If you find yourself polishing your resume before you have identified any open positions, use that effort on your LI Profile instead.  Sending a generic resume to job boards and openings is like making multiple copies, stuffing them in empty bottles and tossing them in the ocean in the hope that someone will rescue you.  We know that recruiters look in LinkedIn, not in the ocean.

Remember that less than 20% of jobs are filled through job postings and less than 5% by recruiters.  You do need to have a web presence on LinkedIn, but even more, you need to use it to grow your personal network and number of friends.

Book a review of your LinkedIn Profile here

 

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